More recently, ugly Christmas sweaters have become cool. Hip ugly Christmas sweater parties are being thrown all over the country. The parties are said to have started in 2001 in Vancouver, British Columbia. The market for ugly Christmas sweaters has picked up, leading to dedicated stores and even more stores.
New designs are created, staying faithful to the ugly sweater tradition, but touching on contemporary themes. The Occupy Wall Street movement inspired the creation of this sweater where baby Jesus is casually pepper sprayed by a police officer.
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