This week the world witnessed the highly choreographed rescue of 33 Chilean miners. The 69 days they had been trapped had been enough to hammer out quite a few business deals. TV stations paid for prime camera locations in the shaft and on the shuttle, and the miners created a foundation to hold the money that is now pouring in.
The best deal was struck by Oakley who donated 35 pairs of $180 shades and generated an estimated $42 million worth of publicity. The Oakley Radar sunglasses feature a single-lens shield that wraps around the eyes. This gave the miners optimal protection from sunlight — not just straight ahead but at the sides of their eyes.
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