In a repeat of the 2006 world cup, the US Soccer team was eliminated by Ghana in the round of sixteen yesterday. Later today, the most popular soccer team in the US will try to advance to the next round. Mexico will have to beat Argentina, another re-match of a 2006 round of sixteen game.
While ESPN ratings have broken records, and US Soccer made the front pages several times, corporate sponsors are mostly backing El Tri. Budweiser and insurance giant Allstate have created campaigns around the Mexican national team. The above tv commercial features Mexican goalkeeper Memo Ochoa, a cornerstone in their "Protection is our game" campaign.
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