Shopdropping

I am usually very much entertained by guerilla marketing techniques. Earlier this year, I wrote about a campaign by Cartoon Network that upset the city of Boston. Recently, there has been much attention for shopdropping. Instead of advertising or convincing stores to give some shelfspace, shop droppers simply place their articles in stores themselves. Hopefully that will draw attention and generate a buzz.

The New York Times ran an article about shopdropping this week. It featured a picture of T-shirts dropped in a Target store by an arts group in Oakland CA, the Center for Tactical Magic. The shirts season's greeting from the "three wise men": Karl Marx, Che Guevara and Mikhail Bakunin.