Summer H.E.A.T. advisory

From Memorial Day to Presidents Day, the Georgia Governors Office of Highway Safety runs a campaign known as "The 100 Days of Summer H.E.A.T." The summer-long campaign is designed to make bad drivers feel the H.E.A.T. on their checkbooks, license points and insurance rates. H.E.A.T. means citations for speeding and aggressive driving.. tickets for failing to buckle-up the kids or wear safety belts.. and jail time for drunk and drugged driving.

H.E.A.T. stands for “Highway Enforcement of Aggressive Traffic.” Other than silly acronyms, the campaign also produces silly visual ad work.